Whether you’ll soon be opening your first online store or making adjustments to an existing one, it’s imperative that you take mobile optimization into account. Although mobile optimization is important in relation to any contemporary website, it’s absolutely vital for ecommerce sites. While it’s true that traditional browsing still accounts for a sizable chunk of web traffic, the majority of said traffic now comes from mobile browsing. If you’re not yet convinced of mobile browsing’s importance, the following tidbits may help bring you around.
Traffic from traditional desktop and laptop computers no longer constitutes the bulk of web traffic. In recent years, smart phones have become the most commonly-used web browsing devices worldwide. As such, sites that have not been optimized for mobile browsing are closing themselves off to a significant portion of the browsing populace. If your store doesn’t load properly or runs slowly on mobile devices, a large number of prospective customers won’t hesitate to take their business elsewhere. Anyone interested in creating a mobile-friendly ecommerce site is urged to visit http://1shoppingcart.com/features. With the user-friendly tools available at 1ShoppingCart, you can create a fully-functional, mobile-ready store in a matter of hours.
Failing to optimize your store can also have a detrimental effect on its search ranking. These days, Google and other prominent search giants show favor to sites that are optimized for mobile browsing. While this isn’t the only factor that goes into determining a site’s search ranking, it’s among the most important. As any seasoned web marketing professional can confirm, a favorable Google ranking can bring in a plethora of new business, so you’d be wise to make this a priority.
The more accessible your store is to mobile browsers, the more money you stand to make. Since financial solvency is the primary goal of any ecommerce website, it’s only natural that you’d want to make as robust a profit as possible. However, by keeping your site stuck in the past, you’re severely limiting the number of prospective customers who have access to it, thereby compromising the store’s ability to turn a profit.
No one creating an ecommerce in this day and age can afford to overlook the importance of mobile browsing. Failure to make mobile functionality a priority is guaranteed to cost you visitors and hurt your financial bottom line. To ensure that your store remains profitable and reaches the broadest possible audience, don’t hesitate to have it optimized for mobile browsing.