Online marketing can not only prove difficult to master, but it can also wind up being costly – for new and small businesses especially. Fortunately, there are ways to advertise your business online that are both free and effective. In fact, you can even encourage others to do most of the marketing work for you if you make them passionate about what you have to offer or offer them something in return.
The first step to being catchy online is to check WHOIS to see if a catchy domain name for your business website is available. You want something people will easily remember but that also makes them think about your website, company or brand. Instead of aiming for “JohnsonShoeCompany.com,” for example, you might see if “BuyCheapShoesNow.com” is an option. Whenever you promote your business, include a link to your catchy domain name. Soon people will remember that catchy domain name and share it with their friends even when they’re offline.
Make social media posts that will encourage people to share them. Make ample use of hashtags without overdoing them to the point of being distracting. Provide an exclusive coupon code or offer a chance to win a sweepstakes for every re-share. Pose questions and encourage people to share their own experiences. For example, if you sell a line of facial products aimed at teenagers, you might ask, “What’s your worst memory of having pimples as a teen?” and people will re-post your question along with their answers.
Search for industry experts or popular bloggers in your field and ask if they’d be willing to write a guest post for your website’s blog. Not only will you have the content free of charge, but you’ll carry over some of the expert’s pre-existing audience to your site and lend your site more credibility. Both original content and content republished (with the author’s permission) will work. You might also offer to have an expert from your business draft a guest post for other sites related to your industry. Link back to your own website in the article or author bio and you’ll gain followers from that website’s readership.
Free marketing campaigns work best hand in hand with other more focused efforts. Don’t rely solely on other people to spread the word about your business. Instead, look at it as one approach to take among many that will be responsible for spreading the word about your website, business and brand.